Press Releases

The 10^th China International Copyright Expo was successfully held at Qingdao International Convention Center (Laoshan Venue) from October 16^th to 18^th. Zhejiang Digital Culture International Cooperation Zone, a national Cultural Export Base (DCICZ hereafter), together with the leading company, Zoland Animation, once again made a strong showing at the Film and Animation Exhibition Zone of the Zhejiang Pavilion. The zone showcased the latest achievements of digital culture content creation and IP development, with a particular focus on “Copyright Pins”, a digital cultural copyright protection platform.

 As a renowned Chinese original animation company, Zoland Animation has created more than 170,000 minutes of animated content to date. It owns a portfolio of influential original IPs and IP merchandise, including Magic Eye, Rubi and Yoyo and Panda Fanfare. At this year’s expo, it mainly presented animations such as Legendary Su Dongpo and Legend of King Qian, featuring themes rooted in China’s fine traditional culture. The presentation demonstrated the company’s active exploration of content innovation and cultural continuity, attracting extensive attention from media outlets and professional visitors.

While continuing to cultivate its animation IPs, Zoland Animation also actively implements the strategy of cultural digitalisation. Leveraging the development and operation of DCICZ, it developed the digital cultural copyright protection platform, “Copyright Pins”, aiming to empower copyright protection with digital technology innovation. Powered by blockchain technology, Copyright Pins supports digital cultural copyright evidence preservation, rights protection, and licensing. Based on an open judicial consortium blockchain jointly built by multiple authoritative institutions, the platform serves cultural sectors including film, television, animation, online literature and art, games and entertainment, and toy merchandise. Through a comprehensive protection framework covering copyright evidence preservation, infringement monitoring, on-chain evidence collection, and showcase transactions, Copyright Pins provides one-stop, end-to-end copyright protection services, fostering a favourable environment for the digital cultural industry and trade. The project was selected as a Second Batch Innovative Practice Case of National Cultural Export Bases, a Key National Cultural Export Project for 2023–2024, and an Excellent Case of Zhejiang Digital Trade Innovation and Application.

China International Copyright Expo is the only comprehensive, international and national-level professional exhibition in China’s copyright sector. Through this participation, DCICZ will continue to leverage the platform role of the National Cultural Export Base, harness the power of digital technologies, enhance copyright services, and help more high-quality cultural products reach global markets. It will continue contributing to the growth of China’s digital cultural industry and the global dissemination of Chinese culture.