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Recently, a significant milestone was achieved in building the digital culture globalisation ecosystem of the Zhejiang Digital Culture International Cooperation Zone. Zoland Animation, a leading enterprise within the zone, officially signed a cooperation agreement with Hangzhou Tika Education Technology Co., Ltd. Focusing on international Chinese language education, these two parties will establish a joint venture and develop a new scenario integrating animation IPs, educational games, and language education. Guests including Jianrong Wu, Deputy Head of the Work Leading Group of Zhejiang Digital Culture International Cooperation Zone and Chairman of Zhejiang Zhongnan Group; Jia Wu, Member of the Work Leading Group of Zhejiang Digital Culture International Cooperation Zone and Chairman of Zoland Animation; Yuliang Shen, Deputy Office Director of the Work Leading Group of Zhejiang Digital Culture International Cooperation Zone; and Feng Jiang and Huan Tian, Representatives of Tika Education, attended the signing ceremony.
This cooperation represents an important initiative to leverage the resource-driven role of leading enterprises within the Zhejiang Digital Culture International Cooperation Zone and build a collaborative industrial ecosystem. Aiming to develop a smart platform for global Chinese language learners, the joint project will effectively integrate Zoland Animation’s extensive animation IP portfolio and its well-established international marketing network as an industry benchmark with Tika Education’s expertise in AI game-based learning. Relying on classic animation IPs, this project plans to develop an AI Chinese language education large language model. It aims to tackle challenges emerging in teaching Chinese to speakers of other languages with a playful and gamified product design and establish a comprehensive platform integrating learning, practice, competitions, and social interaction. As the national cultural export base, the Zhejiang Digital Culture International Cooperation Zone will continue to support these high-potential projects led by industry leaders and driven by strong alliances. Looking ahead, the cooperation zone will fully support the joint venture to deepen the industry-education cooperation with its platform advantages, advance AI technology development and the formulation of standards for AI applications, and benefit tens of thousands of Chinese language education institutions, hundreds of thousands of teachers, and millions of learners worldwide. Through building overseas service nodes, this project not only explores a new pathway for the global expansion of the “new trio” of Chinese cultural exports but also creates a new “Culture + Education” model for trade in services. It demonstrates the leading role of enterprises within the Zone in innovation and global expansion, injecting sustained momentum into the high-quality development of the regional cultural industry.