A Successful Conclusion: Zoland Animation Returns with Great Gains from the 2025 Hong Kong International Film & TV Market
March 26, 2025

On March 20, the 29th Hong Kong International Film & TV Market (FILMART) came to a close at the Hong Kong Convention and Exhibition Centre in Wan Chai. At this year's event, Zoland Animation once again brought its full enthusiasm and its unwavering commitment to telling Chinese stories well, presenting the best of Chinese animation to global buyers. This marked the 20th consecutive year that Zoland Animation has participated in this premier Asian content event.

During the concurrent Hangzhou Film & TV Industry Content Promotion Event, Zoland Animation grandly presented its new masterpieces Legendary Su Dongpo and Legend of King Qian. Both works employ modern digital animation technologies to reinterpret traditional stories. For the former, the company invited online writer Jiu Tu to contribute to the early-stage creative development, and leveraged technologies including the "Zhijiang No.1" AI animation performance platform to craft a vivid and three-dimensional "Mayor Dongpo." The latter, through cutting-edge digital techniques, brings to life the story of Qian Liu, the heroic King of Wuyue, fully exploring the cultural essence and spiritual values of the Song Dynasty heritage.

At the exhibition, the company's original animated works including Magic Wonderland the movie, Magic Eye Is Back, and Legendary Su Dongpo once again demonstrated strong market appeal. Over the three-day event, the booth attracted business representatives from more than ten countries, including Turkey, India, and Malaysia, for commercial negotiation meetings.

According to preliminary statistics, during the exhibition, Zoland Animation's international team met with 35 companies from more than 20 countries, including India, South Korea, Turkey, Russia, Malaysia, Cambodia, Italy, France, Saudi Arabia, the United States, Thailand, and Poland, among others – including ABSCBN, Juita Viden, Glopixs, and Minerva Pictures – conducting nearly 40 business negotiation meetings. Over the course of the exhibition, preliminary cooperation intentions were reached with 18 clients, with the intended transaction amount totaling approximately USD 300,000+.
Guided by its original aspiration to create Chinese animation, Zoland Animation is setting sail at the perfect moment. Looking ahead, the company will continue to carry the banner of cultural export, explore new opportunities in international markets, spread Chinese culture to the world, and tell China's stories well.

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