Zoland Animation Wraps Up a Successful Run at FILMART 2024
March 15, 2024

On March 14, the 2024 Hong Kong International Film & TV Market (FILMART), organized by the Hong Kong Trade Development Council (HKTDC), came to a close at the Hong Kong Convention and Exhibition Centre. During this event, Zoland Animation showcased a number of finely produced audiovisual works, further expanding its international network and presenting the appeal of Chinese animated and film productions to global buyers.

During this exhibition, in addition to its classic original IP series such as Magic Eye Is Back and Rubi, Zoland Animation also promoted its new masterwork Legendary Su Dongpo. Furthermore, digital platforms including the "Zhijiang No.1" AI Animation Performance Platform, the "Banding" Digital Culture Copyright Protection Platform, and the ZOLAND Digital Culture Overseas Trading Platform – all part of the Zhejiang Digital Culture International Cooperation Zone – were presented, along with recommended works from enterprises based in the cooperation zone, such as Doggy Adventure and Transform Alliance: Super Battle God.

Through online invitations and other means, Zoland Animation held nearly 60 business meetings on-site with 43 companies from 19 countries and regions, including Japan, South Korea, Singapore, the United States, India, the Philippines, Malaysia, and Cyprus, among others – with notable names such as ABSCBN, Juita Viden, and UVOtv. The meetings successfully matched the content acquisition needs of overseas buyers, and also resulted in cooperation intentions with both domestic and international IP rights holders regarding the overseas distribution representation of their works.

Zoland Animation's original animated series Legendary Su Dongpo secured pre‑sales during the event. Clients from India, South Korea, and the Taiwan region of China showed strong interest, and on the very first day of the exhibition, a pre‑sale agreement was signed with a buyer from India. In addition, Zoland Animation is actively advancing contract negotiations with a content supplier for the Hong Kong Public Libraries on Chinese‑culture‑themed animated titles such as Zheng He's Voyages to the West Seas and Legend of Zheng Cheng Gong. The company also continued further discussions with clients from the Philippines, Vietnam, and the Taiwan region of China on the evaluation of animation samples and trailers. According to preliminary statistics, the total value of contracts and signed letters of intent reached approximately USD 346,000.
We returned with fruitful results and great rewards! This exhibition also marks a good start for Zoland Animation's planned participation in 23 international events throughout this year. Zoland Animation will continue to actively shoulder the responsibility and mission of cultural export, constantly exploring new opportunities in international markets, and telling China's stories to the world!

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