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Deputy Head of CPC Hangzhou Municipal Party Committee Publicity Department and Secretary General of CICAF Executive Committee, Niu Jun, announced the 8 key highlights of this year’s event. He emphasized the importance of implementing President Xi Jinping’s proposed cultural development ideals, and following the directions of the Central, Provincial and Municipal Committees, in exercising creativity, pragmatism and proactiveness, to push the CICAF to become a landmark platform to showcase truly high quality Chinese animation products and emerge as a leading international animation festival, thereby adding animations to China’s window to the world.
At the event, CEO of Zoland Animation, Nina Wu, launched a series of key innovations from the company centering on the core concept of “Animation+”, that combine cultural property, lifestyle and entertainment, and the latest technologies.
“Animation+Technology”
Animation Production Using AI Technology
Working with an international team, and utilizing the latest computer imaging technologies, Zoland Animation has constructed ZJ1 Performance Animation Base – the largest such facility in Asia, which is capable of capturing up to 10 persons’ performances concurrently, enabling the real-time creation and animation of virtual characters driven by real-life performers. This brings about improvement in quality and efficiency, and reduction in production costs, and boosts the production of various digital contents including animations, games, short videos and live streaming. From the Zoland Digital Innovation Park, live streaming of real and virtual co-hosts is made possible, allowing live streaming e-commerce companies and retailers to creatively and effectively incorporate animation in their business activities.
“Animation+Live Streaming+Retail”
IP Hosted Live Streaming E-Commerce 3.0
Zoland Animation’s original titles including the popular “Magic Eye” and “Rubi” series, amount to 170,000 minutes of animation content that have accompanied several cohorts of youths and children through their growing-up years. At the beginning of this year, Zoland set up the “Magic Eye Is Back” and “Rubi’s Growing Up Diary” channels on Douyin (China’s TikTok), and within 3 short months, they gained more than 2 million followers! With the help of AI performance animation technology, Zoland will next be carrying out live streaming e-commerce with virtual hosts, employing familiar Chinese animation IP characters to promote goods and participate in the fast-growing livestream retail economy.
“Animation+Merchandising”
Animation IP Affiliated Products
Zoland Animation strives to create positive animations for youths and children, and with that as the base, seek monetization opportunities from the created animation products. Adopting the “Animation+Merchandising+Multiple Sales” model, Zoland is able to expand the sales potential of our created animation IP, and even allows the company to constantly renew and innovate itself and its product offerings. Integrating the latest trends and destinations in cultural tourism and lifestyle, and applying real-virtual and online-offline interactivity, Zoland maximizes the merchandising space available to reap the value of its vast IP. For example, riding on the wide popularity of its “Rubi” animated series among families with preschool children, Zoland developed the Intelligent Cloud Classroom that incorporates AI and AR technologies to provide kindergartens with unique, customizable learning spaces, fulfilling their aim of making learning fun for the children. Next, the Intelligent Cloud Classroom will enter the houses of millions of families, to let more children grow up and learn with Rubi!
Technology+Creativity is stirring a wind that will bring those who sail with it far. The digital economy is at a time of vibrant development. Technologies such as 5G and AI are becoming an integral part of the various industries. As a pioneer animation enterprise based in Zhejiang Hangzhou, Zoland will strive to lead the way in exploring the creative integration of animation and technology, commerce and cultural tourism, and through this navigation between tradition and modernity, technology and art, let our audience gain an enjoyable multi-dimensional experience that transcends space and time.