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On the afternoon of November 23, the 18th China International Cartoon & Animation Festival (CICAF) was successfully held at the Hangzhou International Expo Centre. Haifeng Huang, a member of the Standing Committee of the CPC Hangzhou Municipal Committee, Director of the Publicity Department of the CPC Hangzhou Municipal Committee, and Director of the Executive Committee of the China International Cartoon & Animation Festival, delivered a speech. Wenshuo Wang, Deputy Director of the Publicity Department of the CPC Hangzhou Municipal Committee, Director of the Hangzhou Office of Spiritual Civilisation Development, and Secretary-General of the Executive Committee of the China International Cartoon & Animation Festival, gave a presentation on related highlights. The leading base company, Zoland Animation, attended the press conference as the strategic partner of the 18th CICAF.
At the press conference, Jia Wu, the Chairperson of Zoland Animation, delivered a key speech. With “The Era of Technology and Creativity, Expand Future with Comics” as the core idea and by addressing Chinese storytelling, digitalised expressions, and global communication, she gave a keynote speech titled “Telling Chinese Stories Well in the New Era, Promoting the High-quality Development of the Animation Industry.”
She said that Zoland Animation always adheres to the principle of prioritising social benefits and integrating them with economic benefits. It also takes pride in maintaining an approach of “Creative Transformation, Innovative Development” and aims to actively promote the branding, digitalisation, and internationalisation of the animation industry. Looking ahead, Zoland Animation will keep telling Chinese stories with high-quality original works, promoting industry development with digital technology, and facilitating international communication with the principle of “going global”.
Telling China’s Stories through High-Quality Original Creations
In the past few years, Zoland Animation has always worked hard to produce high-quality original works, drawing inspiration from brilliant traditional culture, and telling Chinese stories well. Currently, it has created 61 original animated series across 25 major themes, including Magic Eye, Magic Wonderland, Rubi and Yoyo, Zheng He’s Voyages, and The Legend of Zheng Chenggong, with a cumulative production volume of 170,000 minutes of high-quality animation content. In the future, Zoland Animation will develop more animation IPs and promote new and fashionable IPs. Inspired by Zhejiang’s unique Song culture, which is at the intersection of history and reality, it will keep branding Zhejiang Culture. With the hope of enabling Chinese culture to go global, Zoland Animation will endeavour to showcase the spirits of historical figures such as Dongpo Su and King Qian (Liu Qian) with modern digital animation technology and reactivate traditional Chinese culture and let Chinese culture go global.
Driving Industry Development through Digital Leadership
For many years, Zoland Animation actively promotes the integration of technology and culture and helps build the new ecology of animation and technology. It has built platforms such as “Zhijiang One” AI Performance Animation Digital Studio and Cloud-Based Industrial Animation Production System and produced the Origin Tiger Digital collection series and established a full industry chain of animation industrialisation. Moreover, at this year’s CICAF, Zoland Animation also showcased 3D Cloud Array Camera and Light-Based Holographic Chamber Technology. The application of these new technologies will revolutionise people’s lifestyle by bridging the gap between fantasy and reality and breaking the limits of time and space.
Promoting International Communication with the Strategy of “Going Global”
Over the past few years, adhering to the principle of “High Starting Point, High Investment, Internationalisation” and the strategy of “Going Global”, Zoland Animation has been honoured as a Key National Cultural Export Enterprise for 16 consecutive years. Zhejiang Digital Culture International Cooperation Zone, operated by Zoland Animation, is the only national-level digital trade function zone. Actively advancing platform development, Zoland Animation has put platforms such as the “Copyright Pints” Digital Cultural Copyright Protection Platform into commercial operation, supporting the growth of the cultural industry and cultural trade, and establishing a “Zhejiang model” for national digital cultural exports.
In the future, Zoland Animation will make full use of the rapid development of the animation industry, invest more in digital content production, further develop excellent works and innovate IP array. With its strength in digital technology, it will further promote industry integration by bridging the gap between the virtual industry and entity industry, integrating the animation industry with the creative industry, technology and cultural tourism, and exploring a brand-new business model. Along with the operation of Zhejiang Digital Culture International Cooperation Zone, a National Cultural Export Base, it will keep refining its content system, platform system, and marketing system, helping more digital content such as animation, television & film, and online videos go global and promoting the high-quality development of digital cultural trade.